![]() ![]() Updating eBay brand positioning using traditional media Globally 58% of GMV is now transacted on smartphone. The challenge of growing the business can be seen by the near static GMV in the last three years. Nearly two-thirds of transactions are now international. Use the RACE Growth Process to win more customers Get started now 2018 stat update: Over 50% of purchases on eBay in the UK from mobileĪt the end of 2017 eBay had 168 million 12-month active buyers, an increase from 90 million active in 2010. With so much competition, you need to stand out. Is your E-commerce or Retail business competing online? “We expect these trends to increasingly become ingrained in consumer behavior, which will support eBay in 2021.”Īre you looking to optimize your e-commerce marketing strategy? We've got marketing tools and templates proven to drive growth. “EBay is proving that it has the ability to sustain the gains it is seeing from COVID,” says Ygal Arounian, an analyst at Wedbush Securities. EBay acquired 3 million new shoppers in the second half of the year, even as panic-buying essentials slowed down and stores opened back up, leading experts to believe eBay’s turnaround may last post-pandemic: Lessons learnt from studying Ebay marketing strategy - react to market challenges to create new opportunities, to stay ahead in a competitive environment.ĮBay ended 2020 with 185 million active buyers, up 11 million from the end of 2019. This demonstrates that e-commerce is still a growing sector, despite the initial market uncertainty during the onset of the pandemic. Moreover, ending the year on a high, Ebay finished 2020 with it's highest annual net revenue so far, at US $10,271 million. ![]() Plunging to a low revenue of US $2,129 million in quarter 1 of 2020, the company then rocketed to it's highest recorded quarterly revenue of US $3,023 in quarter 1 of 2021. The quarterly revenue chart below depicts both highs and lows for this company in the last 12 months. 2021 eBay marketing strategy update: E-commerce giant records highest quarterly revenue Q1 2021Įbay has had a fascinating year. Ebay marketing strategy updates will be added at the top of the case study. ![]() In this article I'll be summarizing eBay's objectives, strategy and proposition and key risks. This case study summarizes the strategic approach used by eBay to take advantage of increased consumer adoption of the Internet. A case study focusing on eBay marketing strategy: The facts, figures, and strategy behind their highest quarterly revenue yet ![]()
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