![]() ![]() Yahoo Site Explorer (inbound link reporting on competitors, limited to 1,000 results) Google Trends for Websites (traffic trends across specified competitors and others, related Google searches) Google Insights for Search (keyword popularity on Google with historical trends and top-rising related searches - make sure you’re logged in or you won’t see numbers) SpyFu (competitors’ top keywords, estimated PPC budget) QuantCast (traffic and demographics of competitors)Ĭompete (traffic and referral analytics of competitors) (page analysis use “advanced” mode to really dig in to the details on your competitor) Thumbshots Ranking (compare common results between engines, keywords) MarketLeap (compare your link popularity against your competitors) Some additional free tools that are useful in monitoring competitors include: Linkscape (in a limited version that provides an assessment of link authority, a close equivalent to PageRank scoring but more precise and accurate) TermTarget (analysis of a page’s declared keyword focus) Trifecta (estimates popularity and importance of a page or domain, predates the much better Linkscape tool, which is subscription-only but well worth it) SEO for Firefox Extension (displays for each listing in the Google search engine results page the page’s PageRank, domain age, site age, cache date, numbers of backlinks with. SEOBook offers a number of valuable free tools:īacklink Analyzer (review anchor text of inbound links) The tools highlighted below are in the latter group. Some of the free SEO tools are prone to malfunctions, outages, nonexistent customer/tech support, inaccuracies, bugs, lack of updates and premature obsolescence.īut there are actually some great SEO tools out there that are not only free, but also reliable and accurate. And who wouldn’t want something for free? A word of caution, though: Sometimes you get what you pay for. ![]() SEMRush (traffic estimates across high-performing PPC and organic search terms, example Google ads, cost per click) SEOBook (competitor analysis, Website health check, hub finder, duplicate content analysis) (keyword popularity with historical data and graphs, projects, etc.) ShoeMoney Tools (inbound link analysis, text optimizer, link finder, keyword rank checker with e-mail alerts, PPC tools for keyword and ad copy generation) ![]() Internet Marketing Ninjas Tools (common cocitation analysis, your and your competitors’ common backlinks, deep link ratio, topical neighborhood authority finder, outbound link check with reciprocal analysis) SEOmoz PRO Tools (inbound link and anchor text analysis, page analysis, popular searches, crawl test, keyword competitiveness, etc.) Where to start? Set aside some budget for the following subscription-based tools, as they are essential to your SEO toolkit. Luckily, you don’t have to there are numerous publicly available tools. Most don’t have the resources or budget available to undertake such an endeavor. This, however, is a serious commitment and a huge investment. Some SEOs invest significant time and money building proprietary tools for inhouse only use - Netconcepts being one of them. They can help you check inbound links, and analyze keywords, rankings and traffic on competitors’ Websites, among other things. Several tools help you track and monitor your own Website, as well as gain valuable information about your competitors. Some of these are free, while others are by paid subscription. There are myriad tools available that can help you keep tabs on what your rivals are up to, and much more. ![]()
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